Oura Rings are relatively expensive compared to most wearable tech gadgets. There are a few Oura Ring finishes available for you to choose and out of them, the gold Oura Rings are more expensive than other finishes. But why? Why is the gold Oura Ring more costly than others?
If you ever had this question in your mind, let us explain why. Keep reading.
What is the Cost of an Oura Ring?
Gen 4 of Oura Ring was released in October 2024, and below is the price of Oura Rings as of February 2025.
Price of Oura Ring Gen 4
Oura Ring 4 comes to you in six finishes, and the gold and rose gold finishes are more expensive than others. Here is the breakdown of Oura Ring 4 price.
- Silver – $349
- Black – $349
- Brushed Silver – $399
- Stealth – $399
- Gold – $499
- Rose Gold – $499
Price of Oura Ring Gen 3
The 3rd Gen of Oura Rings has two styles: Heritage and Horizon. Gen 3 Oura Rings’ price tag depends on the style and the finish you opt for. Here is a detailed breakdown.
Price of Gen 3 Oura Rings (Heritage)
- Silver – $299
- Black – $299
- Stealth – $349 (was $399 previously)
- Gold – $449
Price of Gen 3 Oura Rings (Horizon)
- Silver – $299 (was $349 previously)
- Black – $299 (was $349 previously)
- Stealth – $349 (was $449 previously)
- Brushed Titanium – $349 (was $449 previously)
- Gold – $449 (was $499 previously)
- Rose Gold – $449 (was $549 previously)
The Oura Ring Gen 3 has seen price reductions across multiple finishes in the Heritage and Horizon styles. The Stealth finish in both styles has been discounted from its original price.
Horizon rings in Silver and Black have also seen price drops. The Brushed Titanium, Gold, and Rose Gold finishes in the Horizon collection have all been reduced from their previous prices. Overall, Oura has adjusted its pricing structure, making several premium finishes more affordable than before.
However, regardless of the generation or style, the most expensive Oura Ring variants are gold finishes. Let’s explore why.
Related: Does Saltwater Damage the Oura Ring?
Why Is The Gold Oura Ring More Expensive?
Here are main reasons why Oura gold rings are high-priced compared to others.
Premium Aesthetic Appeal
Gold has always been associated with luxury, exclusivity, and high status. This is the major reason why Gold Oura Rings are more expensive. People tend to spend more on premium products that have a high-end look.
The Gold Oura Ring caters to customers who seek an elegant and jewelry-like wearable. As far as we are concerned, for those who fall into that category, the additional bucks they would pay for gold Oura rings are totally worth it.
Gold PVD Coating
The Oura Ring’s gold finish is obtained from a PVD coating, and the base material used is titanium. PVD coating is a complex and high-cost process that contributes to the high price tag of gold finish Oura Rings.
In addition, the gold PVD coating helps improve the durability of Oura Rings and the glossy and luxurious aesthetic appeal.
Oura’s Marketing Strategy
Pricing plays a pivotal role when it comes to branding. With a higher price tag, Oura positions its gold-finished rings as a premium product for potential buyers.
However, there is no difference in the core functionality of Oura Rings regardless of the finish. So, if your intention of buying an Oura Ring is not to obtain a luxurious and jewelry-like wearable, you can settle with a less expensive ring than a gold finish ring.
Celebrity Appeal
The Gold Oura Ring is often marketed to high-profile customers like influencers and celebrities who value exclusivity. This additional cost is another reason why gold Oura Rings is pricey than others.
Are Gold Oura Rings Worth It?
Well, as we explained there is no difference in terms of functionality across Oura Ring finishes. This obviously tells that whether it’s worth the higher price depends on individual preferences.
We would say, if you are looking for a high-end, jewelry-like wearable, the Gold Oura Ring is worth considering. However, for those who want a wearable ring that has metrics to keep their health in check, there is no point in opting for a gold Oura Ring.
That said, as we mentioned, since gold Oura Rings has a gold PVD coating, it improves the longevity of the device. It’s more scratch-resistant, and removing scratches from an Oura Ring can be a demanding task for an ordinary user.
We have a dedicated article written on “How to Remove Scratches from an Oura Ring.” We highly recommend you read it if you already own an Oura Ring.
Related: Is Oura Extended Protection Worth It?
Difference between Gold and Rose Gold Oura Rings
Rose gold and gold Oura rings are the most expensive out of the lot. Here is a brief difference between the two variants.
Gold: This finish presents a glossy, yellow hue, closely resembling traditional gold jewelry.
Rose Gold: Featuring a warm, pinkish tone, rose gold offers a more contemporary and subtle aesthetic.
As mentioned, both variants come with a gold PVD coating on a titanium base. However, both finishes have a slight tendency to develop a patina over time. So, it is super-important to clean and maintain the ring in order to preserve its original outlook.
Moreover, some Oura users have noticed that the gold Oura Ring has a yellowish appearance when worn on the finger. This color might seem a tad different from the traditional outlook of gold jewelry. However, the rose gold finish offers a more authentic jewelry-like appearance.
Importantly, the gold rose Oura Ring is $100 discounted and has the same price tag as gold if you buy it from Horizon style.
Summary
The luxurious aesthetic appeal is the biggest reason gold and rose gold Oura Rings are more expensive than others. When it comes to functionality, there is no added value in gold color variants although they are costly.
If you had to choose between gold and rose gold, and your ambition is to wear a gold jewelry like wearable, we recommend going with the rose gold variant as it has an outlook that matches other gold jewelry you would wear.
Need more input from us? Please leave a comment; we will respond to you in a jiffy. Have a great day!
